Case study · Updated October 2026 · anonymised at the firm's request

One year, 158,000 calls, and 333 qualified prospects handed live to a tax-resolution firm's closers.

A leading US tax-resolution firm started with one Kusp agent on past-due accounts in October 2025. Twelve months later, three outbound use cases and a Spanish inbound line run on Kusp, monthly call volume is up 63×, and qualified callers reach a licensed closer while they're still on the line.

The headline

Twelve months, one flagship account.

158Koutbound dialsOct 2025 to Oct 2026, across three outbound use cases
333qualified prospects transferred liveto licensed closers since July 2026, each one confirmed by the telephony record
63×monthly call volume963 dials in October 2025, 60,954 in September 2026
$17usage cost per live transferper-minute usage only, same basis as our May 2026 report; excludes the platform fee

From pilot to production volume

Outbound dials per month, Oct 2025 to Sep 2026

0K20K40K60KOctNovDecJanFebMarAprMayJunJulAugSep60,954963

Conversation → result, by use case

All-time, live conversations only (silent connects excluded)

Warm-lead recovery · 1,001 conversations~30% positive
Past-due recovery · 1,842 conversations~25% positive
Dormant-lead re-engagement · 6,427 conversations6.5% qualified

Positive: a promise to pay, a scheduled callback, or active interest. Qualified: meets the firm's debt and situation criteria for a closer, from a list of cold, months-old enquiries.

Hardship goes to a human

Share of conversations escalated to a human specialist, last six weeks

Past-due recovery15.0%
Dormant-lead re-engagement1.9%

The agent doesn't try to collect from someone in hardship. It stops, and a person picks up.

The work humans weren't getting to

This wasn't headcount that needed hiring. It was revenue sitting in piles nobody worked.

The firm had three piles its team couldn't get to: the under-$500 delinquent bucket nobody prioritised, contracts that signed but never funded, and tens of thousands of past enquiries, leads already paid for in marketing, that had gone cold.

“We have a lot of humans that are taking on raw call volume. Pay for a bot to do it because the bot's gonna be more consistent. It's not going to get insulted, it's not going to have a bad day of the week.”

EVP at the firm
The newest use case · live since July 2026

54,780 leads the firm had already paid for, worked again.

Liz, our re-engagement agent, calls people who once asked the firm for help and never signed. She screens them against the firm's criteria in plain conversation, and when someone qualifies she transfers them live to a closer. No callback queue, no lost afternoon.

Qualified callers transferred live, per week

Sep 1 to Oct 12, 2026 · *four dialing days

030609012Sep 126Sep 832Sep 1552Sep 2285Sep 2971Oct 6*
Weekly dials, week of Sep 1 → week of Sep 294,320 → 30,150
Qualified rate over the same five weeksheld 6.2% to 7.3%
  • Volume up 7×, quality held.

    Scaling a cold list usually dilutes it. Here the share of conversations that qualified stayed in the same band while weekly dials grew from 4,320 to 30,150.

  • Real cases, not curiosity.

    The median caller handed to a closer reported about $13,000 to $16,000 of IRS debt, in their own words on the call.

  • A record week.

    In the week of October 6 the agent averaged about 6,600 dials and 18 live transfers a day.

What the firm sees

Every call, one click away.

Kusp ops dashboard refreshed 4 min ago
9,270live conversations158,054 dials
333live transfers88% of qualified, Sep–Oct
$0.80per conversation$17 per live transfer, usage only
1,229 hrsof AI talk timetwelve months

What happens to a qualified caller

357 qualified callers · Sep 1 to Oct 15, 2026

88% transferred live
Transferred live to a closer88% Callback or more info needed12%

Share of qualified callers transferred live

Dormant-lead re-engagement, by month, 2026 (October to the 15th)

0%50%100%transfer-first close27%Jul34%Aug88%Sep88%Oct

Call explorer

Every call one click away: recording, transcript, and every extracted field

CallOutcomeSentimentNext stepConfidence
C-7F2A-19D4Qualified → live transferCooperativeCloserHigh
C-3B90-E6C1Promised to payNeutralOct 21Medium
C-A41E-5508Hardship → humanAnxiousSpecialistEscalated

What's real here: the KPI strip, the qualified-caller split and the transfer trend are production figures from the firm's call records, October 2025 to October 15, 2026. Call identifiers are synthetic.

How it got better

We don't ship and disappear. We read the calls, fix what they show, and prove it.

Every change is staged on a copy of the agent, regression-tested, promoted with a rollback point, and then watched on every production call by an automated monitor.

August 2026

Transfer-first close

Qualified callers now go straight to a closer instead of into a callback queue. The share transferred live went from about one in three to nearly nine in ten.

September 2026

The decline audit

We reviewed every caller the agent had turned away and found about 11% of qualified volume declined at the boundary. A decision gate now catches those calls before they're lost.

October 2026

Wider qualification, safely

At the firm's request, the debt threshold moved from $5,000 to $4,000. The change passed its full regression suite before launch and shipped with a live monitor watching for misfires.

October 2026

Recording notice, fleet-wide

Every agent now opens with a recording notice, applied to inbound and outbound together so the fleet never drifts apart.

How we deployed

We earn the next use case. We don't big-bang.

  1. October 2025

    Past-due recovery goes live

    One agent, one use case: the delinquent accounts nobody prioritised. Dashboard and twice-weekly ops reviews from day one.

  2. December 2025

    Warm-lead recovery

    Added once past-due had cleared its own ROI bar: contracts that signed but never funded.

  3. March–April 2026

    The first proof point

    7,860 dials, 880 conversations, 23% ending in forward motion. That became the first edition of this case study.

  4. May 2026

    Spanish, around the clock

    A 24/7 Spanish inbound line, pulled by the firm, not pushed by us.

  5. July 2026

    Dormant-lead re-engagement

    An outbound agent with inbound and callback twins, working the firm's back catalogue of enquiries.

  6. September–October 2026

    Production scale

    Around 60,000 dials a month, a transfer-first close, a decline audit, and a wider qualification band.

The verdict

Benchmarked against the vendor they had before.

“It's reciting back the case IDs perfectly. Able to have a full-blown conversation with custom fields and just being able to quote to a customer, hey, you owe $212.14. Instead of us having to use fixed values, is going to be really cool for us.”

EVP at the firm

“It's very clear who the winner is in this one.”

EVP at the firm, after benchmarking Kusp against a previous voice-AI vendor
How we count
  • Dials and conversations come from the firm's production call records, October 15, 2025 to October 15, 2026. A conversation is a connected call where someone spoke; silent connects don't count.

  • Live transfers are calls handed to a closer and confirmed by the telephony record. Costs are per-minute usage only and exclude the platform fee.

  • Debt figures are what callers reported on the call. We don't claim dollars collected or revenue closed: that happens in the firm's own systems after the handoff, and we only publish what we can see.